Our stations have a non-commercial status and their character must be preserved.

An underwriting credit with our station, places your company as a partner in presenting high quality, educational programming.

While the non-commercial position of public television and radio follows FCC guidelines, our underwriters have produced creative messages that make statements about their companies and their commitment to excellence.

Convey your reasons for funding the program and / or make an association between your company and the programming

Describe your corporate mission

Describe your business, mentioning up to four target markets, products or services

Identify or describe one product or brand name, and generically depict up to three product lines

Show company employees as an alternative to product description

Use one corporate mascot or symbol with your name or logo and / or a fully animated treatment of your logo

Use an accepted, established corporate slogan that identifies without promoting

Use music (without sung lyrics) and / or sound effects that are not product-related

Identify a subsidiary or division if it is a funding source

Use web site address and phone number

Suggest superiority (the best . . .)

Are qualitative (maker of the finest quality . . .)

Make superlative or comparative statements (the largest supplier of...)

A call to action or inducement to buy (visit our showroom or call for an estimate)

Include price or value information (high quality, low prices, or no down payment)

Gratuitously depict products in use or operation, or use sound effects to evoke an impression of the product in use.

Use music with sung lyrics.