Underwriting Guidelines

A note about underwriting

KMBH-TV / KMBH-FM / KHID-FM are non-profit television and radio stations.
Our stations have a non-commercial status and their character must be preserved.
An underwriting credit with our station, places your company as a partner in presenting high quality, educational programming.
While the non-commercial position of public television and radio follows FCC guidelines, our underwriters have produced creative messages that make statements about their companies and their commitment to excellence.

Your underwriting credit may:

Convey your reasons for funding the program and / or make an association between your company and the programming Describe your corporate mission Describe your business, mentioning up to four target markets, products or services Identify or describe one product or brand name, and generically depict up to three product lines Show company employees as an alternative to product description Use one corporate mascot or symbol with your name or logo and / or a fully animated treatment of your logo Use an accepted, established corporate slogan that identifies without promoting Use music (without sung lyrics) and / or sound effects that are not product-related Identify a subsidiary or division if it is a funding source Use web site address and phone number

Your underwriting credit may notuse language or slogans that:

Suggest superiority (the best . . .) Are qualitative (maker of the finest quality . . .) Make superlative or comparative statements (the largest supplier of...) A call to action or inducement to buy (visit our showroom or call for an estimate) Include price or value information (high quality, low prices, or no down payment) Gratuitously depict products in use or operation, or use sound effects to evoke an impression of the product in use. Use music with sung lyrics.

We're here to help

We'll be happy to discuss specific questions you might have about local underwriting credits on KMBH.
We'll work with you every step of the way -- from ideas to finished production -- to make sure your underwriting credit conveys your desired message in the special environment of public television.
KMBH-TV60/DT38
1701 Tennessee Ave.
Harlingen, TX 78550
1-800-433-2522